Micro-insurance or micro agent was a channel in theinsurance industry that
was developed for deeper penetration of insurance into India. However,
with smaller ticket size coupled with low commissions, this channel has
seen low participation from distributors.
Micro-insurance products, which offer coverage to low income households is a mechanism to penetrate rural areas. It is a general or life insurance policy with a sum assured of Rs 50,000 or less, however the average ticket size ranges from Rs 2000-4000 per policy. |
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Thursday, June 26, 2014
Insurers struggle to get micro-insurance agents
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