Bancassurance norms and products to give insurance industry a new direction

MUMBAI: After two sluggish years, the insurance industry is hoping that 2014 holds out better prospects amid expectations of stronger economic growth in the second half of the current fiscal. New product guidelines and bancassurance norms will also shape how the life insurance industry fares in 2014.  Life insurers will begin the year by launching 500 products aligned to comprehensive new norms aimed at making policies more customer-friendly. For instance, there will be a guaranteed surrender value after five years. There are new rules on the minimum death benefit as well.   http://www.myallagents.com/Bancassurance-norms-and-products-to-give-insurance-industry-a-new-direction/details.html