How good is online insurance?

nternet is the buzz word these days. It is the virtual world where one can shop, meet people, find a job, play games and what not! Indians are one of the largest users of Facebook; we are also witnessing a ferocious growth of e-commerce market which is active with mergers and acquisitions. These are some credentials that the internet can boast about. To add further to it, even banking has taken the internet way and so have the insurers. As insurers, from the initial baby steps with only simple term products, the industry is now exploring the online market for slightly more complex endowment products and a variety of other products with a combination of riders. All this is available at just few clicks. 
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